Netflix in India terminates password sharing, with one exception…
The company announced that it has commenced sending emails to customers in India who share Netflix beyond their household.
In a recent announcement, Netflix declared the termination of password sharing in India, specifying that only members within a household will have access to a single account. This move is part of a broader global effort, initiated in May, to crack down on users who share passwords with individuals outside their immediate family. The decision comes as the company aims to bolster revenue following a challenging period last year.
The streaming giant stated that all individuals residing in the same household can utilize Netflix regardless of their location, be it at home, while traveling, or during holidays. Additionally, they can make use of new functionalities like Transfer Profile and Manage Access and Devices.
The company announced that it has started sending emails to Indian customers who share Netflix with individuals outside their household.
As per the company’s statement, the members have the flexibility to utilize Netflix whether they are at home, traveling, or on vacation. Additionally, they can make use of new functionalities such as Transfer Profile and Manage Access and Devices.
The company stated, “We understand that our members have numerous entertainment options. That’s why we consistently make significant investments in a diverse array of fresh movies and TV shows. This ensures that no matter your preferences, mood, or language, and regardless of who you’re watching with, there will always be something enjoyable to watch on Netflix.”
In May, Netflix implemented limitations on password-sharing in over 100 countries, encompassing key markets such as the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil.
The company’s efforts to crack down have resulted in a substantial increase of approximately 6 million new subscribers worldwide.
According to an earnings release, the streaming giant concluded the most recent quarter with a total of 238 million subscribers and achieved a profit of $1.5 billion.
According to news agency AFP, Louis Navellier, the chief investment officer of Navellier and Associates, remarked that the crackdown on passwords is proving to be effective for Netflix.
“I was extremely pleased with the results; I believe they achieved remarkable subscriber growth,” the speaker expressed enthusiastically.
As stated in its earnings statement, the company announced that the policy would be extended to all its global markets.
Netflix has introduced “borrower” or “shared” accounts as a means to convert non-paying users. These accounts allow subscribers to include additional viewers for a higher fee or transfer viewing profiles to new accounts.
Around the time of the crackdown, Netflix introduced an ad-subsidized offering, and recently, on Wednesday, they discontinued their lowest-priced ad-free plan, which was priced at $10 per month in the US.
Insider Intelligence principal analyst Ross Benes stated that the company’s choice to eliminate its basic tier is aimed at strengthening advertising revenue by increasing the price gap between its advertising-supported and non-advertising tiers.
